Content Marketing & Copywriting
A Decade of Content Marketing & Copywriting
During my tenure at Clearlink, I demonstrated my versatility by producing a wide range of content. This included SEO-optimized hardware and service reviews, how-to articles, and buyer's guides for Reviews.org in the television and streaming industries. I also contributed content to The Penny Hoarder, aligning personal finance with consumer technology following Clearlink's consumer brand content strategy.
At Fujifilm North America, I develop web content and deliver copywriting services. My responsibilities include conducting interviews with industry experts as necessary for articles and copywriting projects and translating technical information into copy tailored for both everyday consumers and industry professionals.
At Samsung Electronics, I played a crucial role in the B2B blog Insights. My educational content aimed to assist businesses in making decisions regarding Samsung tablets, smartphones, and computers. I contributed marketing copy, including infographics and video scripts, to support the company's digital storytelling objectives across various social media platforms.
During my stint at Digital Trends, I shifted from journalism to concentrate on creating SEO-optimized evergreen content. This included instructional guides, product roundups, and product comparisons across a wide range of consumer electronics categories, such as audio/video, gaming, computing, mobile, smart home, and entertainment.
Corporate Copy
Buyer’s Guides & Reviews
How-to Articles
Informational Articles
“Michael worked under me at Lifewire, and I could not have been more pleased with his performance. A top-notch professional, he demonstrated outstanding writing skills combined with vast knowledge on all things tech. Anyone who hires him will not be disappointed.”
“Michael is a fantastic colleague and writer. He’s a true expert on technology and does an excellent job of breaking down information for consumers to help them make smart decisions. He is a great asset to any team!”
“Michael is an excellent writer and a wonderful person. His empathy and understanding of the human condition results in compelling content that resonates with readers. His understanding of the principles of SEO have repeatedly resulted in his content ranking in the difficult ‘your money, your life’ (YMYL) niche. ”
“Michael is an idea guys with the skills to implement. I would work with him again without question.”