Content Marketing & Copywriting
A Decade of Content Marketing & Copywriting
Michael Archambault is an experienced content marketer with over a decade of experience in content creation and copywriting. He has worked with well-known companies, including Fujifilm, Samsung Electronics, Clearlink, Digital Trends, and Gadget Review. He currently works for Siege Media as a Senior Content Marketing Specialist.
At Clearlink, Michael created SEO-optimized hardware and service reviews, how-to pieces, and buyer's guides surrounding the television and streaming industries for Reviews.org. He also brainstormed and crafted content for The Penny Hoarder that linked the personal finance and consumer technology industries, following Clearlink's consumer brand content strategy.
For Fujifilm North America, Michael continues to craft web content and provides copywriting services for the company. He interviews industry professionals as needed for article and copywriting purposes and interprets technical information into copy for everyday consumers and industry professionals.
Michael also worked with Samsung Electronics, where he focused on the company's B2B blog, Insights, providing educational content that informed businesses looking to purchase Samsung tablets, smartphones, and computers. He crafted marketing copy for Samsung, including infographics and video scripts that assisted with the company's digital storytelling goals on various social media platforms.
In his role at Digital Trends, Michael transitioned from journalism to focus on SEO-optimized evergreen content, including instructional guides, product roundups, and product comparisons. He crafted content across multiple consumer electronics categories, including audio/video, gaming, computing, mobile, smart home, and entertainment.
Throughout his career, Michael has also worked for other companies, including Future's Windows Central, onMSFT, PetaPixel, Amazon's Digital Photography Review, PSafe, and WorkFusion, providing web content writing and editing services.
Corporate Copy
Buyer’s Guides & Reviews
How-to Articles
Informational Articles
“Michael worked under me at Lifewire, and I could not have been more pleased with his performance. A top-notch professional, he demonstrated outstanding writing skills combined with vast knowledge on all things tech. Anyone who hires him will not be disappointed.”
“Michael is a fantastic colleague and writer. He’s a true expert on technology and does an excellent job of breaking down information for consumers to help them make smart decisions. He is a great asset to any team!”
“Michael is an excellent writer and a wonderful person. His empathy and understanding of the human condition results in compelling content that resonates with readers. His understanding of the principles of SEO have repeatedly resulted in his content ranking in the difficult ‘your money, your life’ (YMYL) niche. ”
“Michael is an idea guys with the skills to implement. I would work with him again without question.”