Content Marketing & Copywriting

Michael Archambault is an experienced content marketer with a decade of content writing, copywriting, and content strategy expertise. He has crafted content for Fujifilm, Clearlink, Samsung Electronics, Digital Trends, Dotdash, and Gadget Review. He currently works as a Senior Content Marketing Specialist for Siege Media.

Michael has created SEO-optimized content in his roles, including hardware and service reviews, how-to pieces, buyer's guides, and marketing copy. He has interviewed industry professionals and interpreted technical information for articles and copywriting purposes. He aims to craft informative and engaging content for varied audiences, from everyday consumers and industry professionals to businesses.

Digital & Film Photography

Michael has a passion for street photography; it is a particular genre that captivates him as it provides a unique window into people's lives and interactions with the world. Michael has honed his street photography by capturing candid moments of people's daily lives in urban settings.

The Fujifilm X-Pro2 is Michael's camera of choice for street photography because it is compact and discreet, allowing him to blend into the environment and capture candid moments without drawing attention.

In addition to street photography, Michael has recently begun exploring other genres, including landscapes, architecture, and nature. Michael is also an avid film photographer, using a Yashica Electro 35 to capture analog photography's unique look and feel.

 

Awards & Affiliations

Microsoft Most Valuable Professional Award

The Microsoft Most Valuable Professional (MVP) award is given to exceptional community leaders who have demonstrated expertise and made significant contributions to Microsoft technology communities. MVPs are recognized for sharing their knowledge and passion for Microsoft products and technologies with others and for their commitment to helping others succeed.

Education

New York Institute of Technology
Communications & Media Production